JouJou Toy Store

Design firm Struck Axiom created this amazing toy store for The Grand America Hotel in Salt Lake City. The store, called JouJou, achieves a goal of delighting the senses and igniting the imagination, which are sadly missing in the aisles of your local big box retailer. They even designed original toys and packaging as well. Makes me want to make a special trip just so I can show my son the place.

early concept sketches

images via StruckAxiom

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