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E. Tautz branding by Moving Brands

September 27, 2010

As a graphic designer, I’m a sucker for good branding, which is why I love seeing the behind-the-scenes work over at Moving Brands on the job they did for E. Tautz. The firm had already worked with Patrick Grant to redesign the Norton & Sons brand with great success, refreshing a staid brand without losing that feeling of heritage.

Here are a few samples of their work for E. Tautz, starting with research into the previous incarnation of the name:

Working out possible design solutions:

Final logo:

Collateral:

Hangtags:

And a brand book that I would love to get my hands on:


images by Moving Brands. See the rest of their E. Tautz work at their website.

An excerpt from the BBC documentary Savile Row focusing on Moving Brand’s rebranding effort for Norton & Sons.

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