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Aubin & Wills

November 9, 2010

Aubin & Wills is the sister brand of Jack Wills, both based in the U.K. While Jack Wills is focused on the 18-22 “university age” market, A&W is aimed for an older clientele. Sort of what Ruehl was supposed to be to Abercrombie & Fitch.

Unlike Jack Wills, Aubin & Wills has not yet reached American shores, so the best you can do is view the website and pay the shipping fees. There’s some interesting pieces, but their styling is a little mixed up for my taste. I would wear individual pieces in a look, but not together.


The requisite brand boasting that young companies tend to do.

images via Aubin & Wills

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