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Finding Your Warm Water with Jeff Yokoyama

March 13, 2011

Generic Youth‘s Jeff Yokoyama describes his background in surfwear and the origins of his current company to the students members of the USC Fashion Industry Association. There’s a lot of wisdom in this talk so listen up. Had a chance to meet Jeff and Scott from Generic Youth recently and they are both really nice, great guys.

Awesome stuff and looking forward to part 3.

Part 2

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