Skip to content

Goorin Bros. Hats

March 26, 2011

I was down in San Diego to attend the Y Conference and the night before, my wife and I saw this cool looking hat shop next to our restaurant. So after dinner we headed into the shop. It turned out to be the recently-opened San Diego location of Goorin Bros.

Originally started in 1895 by Cassel Goorin of Pittsburgh, PA, his sons took over in the 1920s and the company took on the Goorin Bros. name. One of the brothers, Alfred, moved the company to San Francisco in 1949, where it remains based. The company survived the downturn in the hat market in the 1960s by focusing on ski wear, most notably as the official head wear provider for the Squaw Valley 1960 Olympics. Until recently, the company focused on being a wholesaler of hats. Now Ben Goorin, Cassel’s great-grandson, is heading the company, which have been expanding with their own retail stores across the US. They’ll be opening a location in the Larchmont section of Los Angeles next.

We had a nice chat with Jaime, who was really nice and helpful. He explained that the heritage line of felt hats was made in the US. The rest of the hats, including a cap I bought, were made in China. Most of the heritage line started at over $100, but felt quality. Surprisingly, I looked better in a derby than a fedora. A no-go on the top hat.

The place has a nice vintage look to it and Jaime was pointing out fixtures that their design studio made. They sold their hatboxes, which started at $12 and went up based on size.


Comments are closed.

%d bloggers like this: