Gap x Seavees 0769
The Gap will launch their collaboration with Seavees this Monday. The shoes have a classic 60s vibe of California beach culture–think early Beach Boys. Priced at around $55, the shoes sell for less than Seavees’ mainline but hopefully this is due to the massive quantity Gap can afford to produce and not because of lower quality.
The shoes are named the 0769 in reference to July 1969, the month and year Gap started operating.
How much personality does the exterior of the original Gap store have? I’m not saying that would necessarily work with today’s customer, but their current identity (or lack of one) could benefit with a stronger point of view.